
Low levels of physical activity have become a major public health problem in most western societies, creating what has been described as a 'ticking time bomb' in terms of future health issues. We are now seeing a growing number of children suffering from conditions borne out of inactivity, such as: type 2 diabetes, heart disease and hypertension, cancer, osteoarthritis, respiratory problems, depression and high cholesterol.
Current statistics in the UK show that:
* 1 in 5 school children will become obese adults, 1 in 10 are obese
* 70% of obese children will become obese adults
* An obese child has a 100% higher risk of developing diabetes
* In 2010 the obesity related cost to the NHS will be circa £3.6 billion
* Less than 25% of school aged children get even 20 minutes of vigerous daily physical activity
But as an operator or educational provider, just how do you react to these challenges and seize upon the opportunities?
ZigZag has created fun and innovative ways to help children enjoy physical activity offering a simple but highly effective solution.